Account for different attribution systems and ensure accurate data from any future pay-per-click campaigns.

Facebook ads are good for ecommerce, like really good. But there’s some groundwork needed before you start. Building proper audiences can mean the difference between paying for a bunch of wasted clicks and actually generating sales.

Instead of spending time staring at zeros on an empty dashboard, here are 4 things you can do to build your brand while waiting for your first sales.