Setting up your first lead generation campaign on Facebook or Instagram? Lead ads have requirements that are different from other ad types on the platform—Here's what you'll need to know.

The best free stock photos for Instagram, blog posts, and digital marketing. Plus, my favorite paid options for stock photography.

Email marketing provides many benefits to marketers and business owners alike, from building trust to providing some of the biggest ROIs of any digital channel. Here are my top 7 tips to get killer email marketing results.

Before you dive into the world of Facebook Ads, it’s important to understand how to track your results. Luckily, Facebook allows you to track and optimize for conversions with standard events and custom conversions.

I’ve seen a lot of Facebook Ad disapprovals, for a variety of different reasons, and I’ve been able to find workarounds. Now, I want to offer up some advice to decode (and fix) any Facebook Ad disapprovals.

Generation Z’s expectations and engagement on social media are largely different from generations before them.

Account for different attribution systems and ensure accurate data from any future pay-per-click campaigns.

Facebook ads are good for ecommerce, like really good. But there’s some groundwork needed before you start. Building proper audiences can mean the difference between paying for a bunch of wasted clicks and actually generating sales.

Instead of spending time staring at zeros on an empty dashboard, here are 4 things you can do to build your brand while waiting for your first sales.