Setting up your first lead generation campaign on Facebook or Instagram? Lead ads have requirements that are different from other ad types on the platform—Here's what you'll need to know.

Before you dive into the world of Facebook Ads, it’s important to understand how to track your results. Luckily, Facebook allows you to track and optimize for conversions with standard events and custom conversions.

I’ve seen a lot of Facebook Ad disapprovals, for a variety of different reasons, and I’ve been able to find workarounds. Now, I want to offer up some advice to decode (and fix) any Facebook Ad disapprovals.

Account for different attribution systems and ensure accurate data from any future pay-per-click campaigns.

Facebook ads are good for ecommerce, like really good. But there’s some groundwork needed before you start. Building proper audiences can mean the difference between paying for a bunch of wasted clicks and actually generating sales.